FASHION MUSEUM IN OMOTESANDO STREET
location: Tokyo, JP
type: international competition
project team: Ondrej Chybik, Ondrej Stehlík, Jana Prekova
Vertical fashion museum is designed focusing on worldwide 20th century history of fashion.
We see fashion art as the most visible showing element of actual fashion trend in society. Each decade in 20th century was affected by facts, which were based on filozofic, technic or social movements within all over the world. All parts of exposition – building are designed respecting this thesis. Architectural form is current, space concept, which represents each decade, is relative to freedom, openness, or taciturnity of decades.
The outside building form is proposed respecting the extraordinarity of the museum within Omotesando street and surroundings. There was a project of a high-rise building created in 1922, using the principle of „skin and bones“, 90 years later we are trying to apply a principle of „body and clothes“. Fascade variability during a day, year seasons and by weather can become a symbol of the whole shopping street (promenade).
The inside space is vertically divided by expositions of decades, defined by glimpses on the city and mountain Fuji. We are suggesting vizual links of height-divided inside parts, which has similar social basis, mutual inspiratory resources or picking last decades motives.
„Clothes“ of the museum are not only creating the image of the building, similar to human clothing, they are contributing to total energy savings of the building. They avoid overheating due to the sunlight, create favorable light conditions for exposition and they involves on natural cooling of the facade by the chimney effect in summer.